List Building How To

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Amazon is another one of my favorite sites for product research. There is so much information on Amazon; it will boggle your mind. You can see already as I come on here all the popular products and information based on your browsing history. Amazon are absolute experts on mining information. If you log into your account, then what happens is you will get recommendations based on previous purchases. Based on: ‘You bought this so you might like this’ or ‘you bought this and this is a sequel to it.’

So, they’re absolutely fantastic at making sure that you get basically good information to help you make buying decisions. You can see this here, ‘Why is this recommended to you?’ ‘I looked at this, I might want to consider these.’ There’s lots of different options.

But, what I want to do, there’s lots of options over here for you as a marketer to look at. But, we want to look at the best sellers, OK? Now, the best sellers gives us an idea of what’s popular. Straight here on the first page, three software products. Two of the top three about tax.

Now obviously, it’s that time of the year, but that gives us an idea. ‘Hang on, this time of year people are after tax information. Could you produce something about that?’ About how to, oh I don’t know, maybe file your taxes electronically, how to reduce your taxes, just an idea there.

They are best sellers. Get motivated, something about relationships, and storybooks. Isn’t that a good idea? Well, motivation; obviously that’s popular. Could I create something on motivation or about relationships?

The Kindle, very popular. Over here, SatNav, OK? Now, are these product ideas? Could you make something about the Kindle? Maybe you could buy one and create the product for Internet marketers, how to publish your book on Kindle? Or a Kindle buying guide or something like that. Could you do something similar with GPS systems? More ideas, potential product ideas.

Movies and TV best sellers. Is there something you could do about High School Musical. Is there something you could do about this movie here, Twilight, just come out? Very, very popular. Could you do something about that?

What about this? This 30 day shred over here? This looks like some sort of weight loss book. Is that something that we can investigate and maybe create a book on? Lots and lots of ideas, here you are. Cameras, very popular.

So, let’s scroll back up; let’s look at all best sellers in books. So, you can see this is going to tell you all the best sellers. You can go through and you can see here, the Twilight saga, those tie in with the movie. A very, very popular subject at the moment and one that I’m sure Stephanie Meyer is very happy about. You see, there’s another one there.

Watchmen, that’s a movie that’s coming out or should be out right about now. There’s a weight loss book, a success book. ‘More Twilight.’ What else have we got? More Twilight. Another diet book, another book based around, ‘graveyard book,’ sounds vampire y, possibly similar to Twilight. There’s another Twilight book. So, you can see there’s loads and loads of ideas here.

But, you can look through all the other categories as well. So, let’s have a look at computers and Internet also. So, we’re looking in books, what are the popular books in computers and Internet. See, you can go down further, I can break this down further to other categories if I wanted to, within computers and Internet in books.

So, let’s go back to books again. ‘Mind, Body and Spirit’ or ‘Health, Mind and Body,’ let’s have a look in there and see what’s in here. These are the most popular books. Theses are all ideas for products: weight loss, all about love and relationships. There are a lot of information here that makes you think, mmm, that’s quite good.

So you can find some ideas from here that may well be what you need to do for books. And you can see, again, you can go down further. So, I’m going to say, well, I’m really thinking about doing something about exercise in fitness. Wonder if they’ve got an exercise in fitness.

You got more books here but I particularly want to do exercise and fitness for children. I want to help children get fit. There’s an obesity problem in the western world. So, there you are. Here’s books for children. It gives you some ideas. You can see what they are selling. How popular they are.

It gives you an idea. Of course, we are not limited to just books. You got all these other subject areas as well. OK, so we could go to home improvement, for example. Maybe that’s a niche we have identified. So, you can see there’s water purification and so on.

But, let’s go down, we want to do something about power tools. So, real men, eh? You can see here, you can further break it down. You can see what the most popular ones are. There’s a massive amount of information here for you to see what the popular subjects are.

And once you know what’s popular, it basically means you can go out and create products or do more research. So, I may find something here and think, hmm, power tools. These are very, very popular. Maybe I could do something on these power tools. Or I may look in a book category and think, hmm, weight loss for children. Let’s have a look what’s on there.

And it gives you ideas. You can then go on and do your research and find out whether there is a marketing place for it. Now, obviously, there is a marketplace to some degree because people are buying books or buying products on there. But, what we need to determine is, are people buying information product.

Buying a physical product and buying an information product are two very, very different buying decisions. And you may find that some of these marketplaces there isn’t a need for information product but they could be a need for an information site, an authority site or a made for AdSense site or something similar.

So, you’re not just thinking information products, you are also looking for possible niche sites with information on it that could perhaps make you money. We were just looking at power tools. Could you make a site based around reviews of power tools, linking to the item on Amazon.com? How would that sound? That would be a good one, wouldn’t it?

So, these are all that you need to do. Very, very simple indeed. And just have a look through and see what you are interested in. you’ve got most gifted, most wished for, OK? These are all again, possible ways of finding ideas for products.

So, again, most wished for is a Twilight DVD. So, just have a good think about it and have a look through. You will find ideas for products on Amazon; and then once you have found the idea, you do your research and then you’ll identify whether there is in fact a need for that product in the market place. Absolutely fantastic resource, Amazon.com.