List Building How To

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I’d like to show you one of my favorite sites for project research. It’s 43things.com. The basic premise of it is you share with other people the 43 things that you would like to do before you die. It’s basically things that you want to do, things you have done. And, it’s developed over the years into quite a useful, a very large network.

Now, if you search on Amazon or eBay, you see what people are buying. What you see here is what people want to do. Now, the two aren’t always the same. So, people may buy one thing but want to do something else. And, this gives you a real good insight into people’s minds. You can see what they’re thinking, what they want to do.

So, here’s the front page, OK? So, what you can see is you can see, I’ll scroll down, and some people here who are working on their goals. And when we log in in a minute, you’ll see there’s a lot of different people. But, you can see here, for example, this Jet from England wants to meditate daily. But, you can see what entries they’ve got. So, let’s have a look, what else does Jet want to do? So, she’s written eight entries about this goal. It shows she obviously had this goal for a while, some two years ago, 23 months ago, so this is quite old. But, you can see what she’s doing here.

And you can also select I want to do this or I’ll do it. People who have done this. People who have done this also do this. So, this gives you a bit of cross reference. People who meditate are interested in yoga, getting up early and drinking more water. And from this, you can actually sort of correlate what people who are interested in one subject are interested in other subjects. Like I know that people who meditate want to do those things, as well.

It really helps you add value to your book because you may say, well I’ve created a product on meditation, let’s do something about these other ideas there. So, you can create bonus products or include them as bonus chapters or even as a giveaway to get people interested in the book.

Here, you have some inspiration. So, these are some of the popular subjects. If you click on one, we’ll click on health. So, here you are health. These are some of the popular health goals that people are setting. So, again, it gives you ideas. Well, what about doing a product on running a marathon or regular exercise or weight loss or eating healthy or getting into shape or stopping smoking. Or, what about how to get a good posture. That’s obviously very popular. What about a surfing course or dancing course. Money and wealth.

OK, more ideas. How about something about how to get out of debt or be financially independent, or about student loans or sticking to a budget. A product about budgeting. Isn’t that a good idea? School and education. Here you are, learn Spanish, play the guitar, how to read. Wouldn’t that lend itself there, this one here, to speed reading. Could you create a speed reading book around this?

Cookery books, sign language books, playing the piano courses. These last ones here. Could you not do a guide to going to college? Yeah, these last ones here. Let’s just look at these ones here. These are the ones we were really interested in. Look. Could you make those into a guide to how to get to college, how to get a masters degree, how to get a PhD. What a good idea.

You see, there’s loads and loads of product ideas. Work and career, get a job, how to get a job, interview techniques, appearances for jobs, starting your own business, goal setting, company survival guide, all those here are all about working from home doing something that they love lends themselves really, really nicely to information products.

Family and home. Again, some are about weddings, some about health buying, cooking, parenting, dog stuff, buying a house, organization, cleaning tips, gardening, meeting the right person, confidence, how to meet people and influence them, you know, lots and lots to do. That’s a good one there how to become better at small talk.

Well, great products are there. You know, there’s another one, how to remember people’s names. Even that one, keeping in touch with old friends, a guide to finding your old friends, a guide to Facebook and Friends Reunited and places like that.

Travel. What about guides on this? A guide to traveling the world. Maybe it’s something you’ve done that you always wanted to do. Maybe it’s something that you could teach other people to do. What about this one, a guide to all 50 states? Or, you know, a backpacking guide through Europe?

There’s loads and loads of ideas here for what you could do. There are so many different ideas. And, we’ve not even logged into the site yet. We’ve started on the front page and we’ve found lots of ideas. Look, here’s another one, get a tattoo, guide to tattoos, weight loss, procrastination, writing a book, falling in love and meeting people, travel the world. All of these are really, really good product ideas.

So, what we want to do now is I want you to think about those, OK? That’s going to inspire you and get you thinking in the first place. But, if you sign up now that’s obviously very, very simple. You just fill in the form. Obviously, this is to make sure you’re human and not some sort of horrible robot designed to take over 43things and spam it to death. But, you tend to these details and sign in.

And let’s have a look on the inside. I’m going to log in now here and I will see you on the other side. I want to show you some of the really, really good things on the inside of 43things.com.

OK. When you’ve logged in, you get your profile page which looks like this. I’ll scroll down to the bottom. The top stuff is if you’re going to participate in 43things and post the things that you want to post. What this is about is what other people are doing.

So, people want to be greener. The bigger the letters, the more people are doing it. So, let’s look, let’s find one that would be really good. ‘Six pack apps,’ now that’s a popular one. Not as popular as the others, but I want to look at this for a reason. OK, so if you click on that, you can see these are all the people that are doing it. There’s obviously going to be lots more, there’s 207 people.

But, there’s people who want to do it without supplements, there’s people here talking about it, what’s going on. Doing push ups or whatever. So, there’s a lot of information here that you can use. You could use information from here as ideas you want to include in your product.

People who are doing this are also doing some of these. That’s not really what I was looking for. Let me just scroll down on this side. There’s not anything more there.

Let’s go back one, let’s go on to ‘get married,’ that’s a really popular one. ‘It took me 23 years…’ there’s lots of stories there about people who are doing it. So, again, all of these are potential ideas for products.

You could perhaps even contact these people and interview them maybe. Talk to them about their experiences and maybe use that as content or information. You can see that people who want to get married also want to have children, buy a house and fall in love. So, again these give you ideas of perhaps follow on products, bonuses or additional products.

But then, look here, there’s lots more information, lots more people talking about it. Let’s just go back, let’s try another one. What’s this one got?

‘How to become financially independent.’ There you are how I did it, lessens and tips, resources. So guess what? These are fantastic, good information to help your idea. A ‘How I did it’ story and some tips. This will give you some information. Maybe you can expand on something from this section and use this as an idea for your product.

Could this be a section in you product or a sub section even? Possibly. Let’s go down a bit. There’s some more ‘how I did it stories.’ You can read some of these. Here’s some more things that people doing this also want to stop procrastinating and want to be happy. Let’s scroll down, there’s lots more stories there.

You can ask for advice from some of these people, so you can see if this will help. And it gives you some more ideas of what people are after. This really, really gives you some good ideas on what people are doing and what certain things are also doing. It just is a fantastic research tool and you quite literally can spend hours and hours looking through this and finding it.

So, if I refresh this page, let me just scroll down. See, this has changed. The more you refresh the page, the more these change. Let’s look at ‘travel the world,’ and let’s see what comes up with this.

You can see there are some rubbish ones on there ‘learn how to tie the stem of a cherry’ there’s things like that, that obviously aren’t going to make information products, but there’s a lot that do.

There you are, how I did it stories. How I did it, how I did it. There you are. People who are doing it also want to do those. There’s a big story there for someone, about some lady traveling the world.

Well, it’s a fantastic way for you to find out what people are interested in. The real beauty for me, of this, with the exception of Amazon and all that I mean yeah, Amazon is great, eBay is also great, all these other sites are great, but this site is real people. They are real people who are saying, ‘I want to do this’ and these people are your potential customers. These are the people who may say, ‘Well, I want to buy his product.’

So, you can use this not only to research ideas, but to research ideas for content. Here you are, here’s someone telling you about their plan to go to Great Britain. What a wonderful, wonderful way of doing some decent product research and getting some ideas for what is going into your product. I highly recommend this site. And trust me, once you start poking around in here you’re going to find some really, really interesting information. I really hope it inspires you to create some great products.